In this article, we compare two high-quality brands and their respective product lines. Diamond CBD is better-known, but Partnered Process is a noteworthy up-and-coming brand. Read on for more information about Diamond CBD and Partnered Process.
Ever since Congress removed hemp from the controlled substance list in 2018, the CBD market has exploded. The dizzying number of CBD products to weed through can be daunting for the average consumer nowadays. However, understanding the science behind this medicinal plant’s magic may help you determine how CBD could help you.
As you may or may not have heard, our bodies have something called an endocannabinoid system (ECS). It was discovered in 1988 by researchers in a government-controlled study and has been at the center of international research and drug development ever since.
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The ECS regulates and controls many of our most critical bodily functions, such as learning and memory, emotional processing, sleep, temperature control, pain control, inflammatory and immune responses, and appetite.
During this study, scientists discovered two types of cannabinoid receptors in the body. The first was the CB1 receptor, which was found to be the most prevalent type of neurotransmitter receptor in the brain. One of the first cannabis-like molecules to be discovered was named anandamide, after the Sanskrit word ananda for ‘bliss.’ To stimulate this vast and dense network of chemical receptors, our bodies produce molecules called endocannabinoids, which have a structure very similar to molecules found in the cannabis plant.
The other cannabinoid receptor discovered in the study is called the CB2, and it exists mostly in our immune tissues (bone marrow, spleen, thymus, tonsils, mucous membranes, and skin). This receptor is critical to helping control our immune functioning, and it plays a role in modulating intestinal inflammation, contraction, and pain in inflammatory bowel conditions.
The difference between the two receptors is that stimulating a CB1 receptor may elicit a ‘high’ or unwanted psychoactive effect, whereas stimulating the CB2 receptor doesn’t cause the high associated with certain forms of cannabis (namely marijuana); rather, stimulating CB2 receptors can bolster immune function. This is why CB2 is the focus of many supplement developments.
Diamond CBD vs Partnered Process CBD:
Approaches to marketing
Companies like Diamond CBD and Partnered Process have tapped into the legal elements (hemp-derived CBD products with less than 0.3 percent THC) of the cannabis plant, but with noticeably different marketing approaches. While both carry tinctures, topicals, capsules, vape oils, bath products, CBD for pets, and more, the vibe for each manufacturer is different.
Diamond CBD’s website reads like an eye-popping candy store with lots of colors and flashy graphics. Each tab you click brings you to a kaleidoscopic selection of products designed to satisfy your CBD sweet tooth. In contrast, Partnered Process gives off a homespun vibe with its simple, green and white branding that emphasizes quality over quantity and commitment to transparency and responsible cultivation. Partnered Process boasts that for every purchase made, $1 is donated to Farm Aid. Their products are priced competitively and are in range with similar lines in the market.
Florida-based Diamond CBD, on the other hand, has no charitable component linked to its products and has been the subject of questionable business practices since the onset of the boom, according to Daily CBD, an online guide dedicated to spreading knowledge about CBD and its many permutations.
Diamond CBD vs Partnered Process CBD:
Transparency and ethical practices
The down-tempo and easy-to-navigate website by Partnered Process tells the personal story behind their products, along with QR codes linking to their third-party testing results. This brand asserts that the hemp they use is certified organic; they’re partnered with local farmers in Wisconsin and provide a local service to process hemp using “clean and environmentally-friendly methods.” Partnered Process’ product lines focus on the four main pillars of wellness: energy, sleep, pain relief, and focus.
Determining the overall philosophy of Diamond CBD is harder to discern with all its pop-ups and youthful graphics. They seem to be emphasizing the fun factor of the CBD frontier, geared towards attracting an adolescent demographic. Healing and wellness do not seem to be their main agenda, but rather attracting youthful customers with impressionable brains and disposable incomes.
Diamond CBD vs Partnered Process CBD:
Commitment to quality control
Diamond CBD sources its hemp from farms in Colorado, Kentucky, and Scandinavia. The company claims to use only non-GMO and organically grown hemp. Diamond CBD has been flagged for using synthetic cannabinoids in its products in the past but has denied such practices since. This brand posts third-party lab tests for its cannabinoid profile but doesn’t include the results for heavy metals, residual solvents, or pesticides. Until Diamond CBD posts such results and gets its hemp organic certified, it will not get the DailyCBD vote of confidence.
Given that none of the non-prescription CBD products on the market are approved by the FDA, it is up to manufacturers to self-regulate and engage in ethical practices and testing to ensure the quality of the products they are distributing. This means that, as consumers, it is up to us to do the necessary research before purchasing CBD products. It’s also up to us to put pressure on companies to commit to practices of transparency and quality control that are in the best interest of the public. Buyer beware does apply.
Partnered Process in on the right track with its many portals of transparency and easily accessed contact information. Diamond CBD is a little to a lot less human and organic in its online presence. For this reason alone, Diamond CBD is a less appealing choice to those embarking on the CBD journey for healing. This company’s emphasis is on fun.
The efficacy, safety, and longevity of the cannabis plant as an affordable and easily accessible source of healing to the public depends on its purveyors’ commitment to quality standards. It is clear that Partnered Process is committed to that mission over its better-known competitor, Diamond CBD.
Further reading:
Daily CBD: CBD: What is Cannabidiol? Does It Really Work?
Harvard Health Publishing: The endocannabinoid system: essential and mysterious
U.S. Food & Drug Administration: FDA Regulation of Cannabis and Cannabis-Derived Products
Important Note: The information contained in this article is for general informational purposes only, and should not be construed as health or medical advice, nor is it intended to diagnose, prevent, treat, or cure any disease or health condition. Before embarking on any diet, fitness regimen, or program of nutritional supplementation, it is advisable to consult your healthcare professional in order to determine its safety and probable efficacy in terms of your individual state of health.
Regarding Nutritional Supplements Or Other Non-Prescription Health Products: If any nutritional supplements or other non-prescription health products are mentioned in the foregoing article, any claims or statements made about them have not been evaluated by the U.S. Food and Drug Administration, and such nutritional supplements or other health products are not intended to diagnose, treat, cure, or prevent any disease.
